Diamas

In 1976, Thomas and Charlotte Frieden were inspired to create this first exclusive line of jewellery during a business trip to South Africa. Fascinated by the shapes and colours of the uncut diamonds on the sorting tables of the Kimberley mine, they came up with the idea of combining rough diamonds with faceted diamonds and special gold patterns. Countless series of models with designs inspired by nature, delighted customers from the Caribbean to Japan. New collections were added every year, but customers were simultaneously able to request individual designs according to their wishes. The slogans, “beauty from uncut nature” or “exclusive but affordable” are still relevant today.