Pros
- maximum value in minimal space
- easy to store and transport
- difficult to destroy
- easy to pass on to the next generation
- strong value appreciation due to limited numbers of sites and mines
- strong increase in demand thanks to new markets in Asia
- little volatility
- independent of financial markets and stock exchanges
- investment for pleasure (jewellery, gem collections)
Contras
- relatively little market liquidity, not easily liquidated
- no list prices except for diamonds
- limited circle of buyers (gemstone wholesalers, jewellers, auction houses, collectors)
